Who’d a thunk a low budget horror flick about race relations would win the day at the box office, but that’s exactly what “Get Out” did.
The film not only brought in the most money at theaters over the weekend, but it also propelled it’s writer-director Jordan Peele to the top of Hollywood’s A-list.
If you haven’t seen it, “Get Out” is about a brother (Daniel Kaluuya) who discovers that his (white) girlfriend’s liberal, lily-white hometown is guarding a seriously sinister secret. Obviously this makes quite the departure for Peele, best-known for bringing the laughs on Comedy Central’s “Key & Peele.” So now we know he can scare the crap out of you as well as make you bust a gut laughing. And while doing so, he works in sly social commentary at the same time. This dude is slick. Go ‘head Peele!
“It’s entertaining, it’s thought-provoking, and it’s subversive,” Universal’s domestic distribution chief, Nick Carpou told Variety. “I have seen [‘Get Out’] play with audiences. They enjoy themselves and they’re telling their friends.”
Beyond great word-of-mouth, “Get Out” was also embraced by critics, earning an extremely rare 100% “fresh” rating on Rotten Tomatoes, with the likes of the Wall Street Journal’s Joe Morgenstern hailing its “explosive brilliance” and the New York Times’ Manohla Dargis praising it as “exhilaratingly smart.” The last horror film to receive that type of unanimous praise was Roman Polanski’s “Repulsion” in 1965.
According to CineScore, audiences responded positively and gave “Get Out” an A-minus. That’s a rare feat for a horror movie, and it bodes well for the film’s future prospects — and perhaps for Peele’s future as a writer-director.
“This may be Jordan Peele’s first directorial effort, but there’s a tremendous amount of craft in this movie,” Carpou told the LA Times. “This is a talent we all know, but in a different way. When creative people can make that jump, it’s particularly noteworthy.”
“Get Out” had a nice demographic split with its debut audience, which was 39% black, 36% white and 17% Latino. Sales were split evenly between men and woman.