Netflix has tapped former Endeavor powerhouse Bozoma Saint John to serve as its new Chief Marketing Officer.
Saint John, who worked as CMO at Endeavor since 2018, is replacing Jackie Lee-Joe, after she departed the streaming giant due to personal reasons, Deadline reports.
Throughout her 20-year career, Saint John has sprinkled her Black Girl Magic across multiple global brands and industries including music, fashion and entertainment to sports, automotive and consumer goods.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” said Netflix Chief Content Officer Ted Sarandos. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
— We Are Netflix (@WeAreNetflix) June 30, 2020
Said Saint John: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Prior to joining Endeavor, she was the top branding executive at Uber after working at Pepsi-Cola North America, Beats Music and Apple.
I’m often asked how I did it; how I do it; how I’m doing it. Well, here it is!!
I’ve built THE BADASS WORKSHOP with the intention to architect the GREATEST SELF.
Are you ready to work, werk, woooorque?? Let’s go!!! https://t.co/vGBuJ2fKMr#WatchMeWork#TheBadassWorkshop pic.twitter.com/587gVaYEKG
— Bozoma Saint John (@badassboz) June 22, 2020
Saint John is reportedly Netflix’s third CMO in less than a year. Lee-Joe had only been at the company for 10 months. Her exit is said to be amicable.
“I’m so proud to have led this team and all that we have achieved together during such an extraordinary time, fostering conversations about our films and shows that brought people together all around the world,” said Lee-Joe. “I wish everyone at Netflix all the very best.”
In related news, Netflix, which has $5B in its cash reserves, will place 2 percent of its holdings with financial institutions that loan to Black businesses, theGrio previously reported.
They will begin with splitting $35M among two organizations – the newly founded Black Economic Development Initiative that will provide funding to Black banking institutions and Hope credit union, a federal credit union in the South that helps unbanked families and those who have been underserved by traditional banking institutions.
The idea came from a call to improve diversity at Netflix, which has partnered with several Black creators including the Obamas, Kenya Barris, and Shonda Rhimes who signed big contracts with the streamer. The 2019 documentary American Factory out of the Obamas production company won a Best Documentary Oscar in 2020.