Shonda Rhimes can now add the title ‘Creative Director’ to her already outstanding film resume.
The television producer and writer has been named creative director for Dove’s new production company, Real Beauty Productions, according to a press release.
The purpose of the partnership campaign is to showcase women’s #RealBeauty in media and culture, and it comes during Dove’s 60th anniversary. The company hailed Rhimes as a “pioneer in celebrating diverse and inclusive beauty on screen,” noting a statistic that 69 percent of women say they don’t see themselves reflected on screen.
“I have always told stories to show us who we really are – our real human truths,” Rhimes said. “The way women are depicted on our screens – big and small – must be challenged. I am personally eager to see the real and unexpected stories women will share with us. ”
To launch this new endeavor, Dove is encouraging women to share their #RealBeauty story on DoveRealBeauty.com.
“True to our Real Beauty Pledge, Dove remains committed to only feature real women, to never digitally alter their appearance, and to help the next generation develop a positive relationship with beauty. And, we are taking our leadership to the next level,” said Nick Soukas, Vice President of Marketing for Dove.
“We are thrilled to partner with Shonda and real women everywhere. By putting the power directly into the hands of real women and girls, they can truly represent who they are, as beautiful, confident and diverse individuals.”