H&M seeks redemption for monkey hoodie by hiring diversity director

H&M has announced that it will appoint a diversity director after the backlash over its “coolest monkey in the jungle” hoodie.

On Facebook, the clothing retailer said that its “commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward.”

“The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand. We have reached out, around the world, inside and outside H&M to get feedback,” the Facebook post read.

H&M also told The Associated Press that the diversity director would be Global Manager for Employee Relations Annie Wu.