Jason Rosario is bringing the narrative of black men to the forefront with his new online platform The Lives Of Men.

TLoM, which officially launched on Thursday, is a digital lifestyle platform that aims to further dialogue on topics that aren’t often discussed within black male communities such as homosexuality, self-esteem and mental health.

“It’s really a platform where men of all backgrounds can come and engage and interact on issues that are most relevant to them,” Rosario told The Huffington Post. “And if possible, gain inspiration and a sense of brotherhood as they navigate their life.”

Rosario, who is a 37-year-old director at a real estate company based in New York, cited recent incidents of police brutality as a big part of his inspiration for creating the platform.

Terence Crutcher was referred to by a cop from a helicopter 100 feet in the air as looking like a ‘bad’ dude,” Rosario said. “It gives me pause when I hear people say things like that. I’m 6’ 4,” I’m over 200 pounds. It makes me feel uncomfortable when I’m walking down the street and people give me looks like I’m a bad dude…we are not being portrayed in a way that’s positive and empowering and inspiring.”

TLoM’s content launch currently includes a “Salute to Single Dads” and “An Open Letter To Black Men.” Rosario also made sure to kick-off the website with a sentimental video tribute to a man who has uniquely empowered men of color…President Barack Obama. From POTUS’ excellence to his vulnerability, Rosario said Obama is the embodiment of TLoM’s values.

In the timely video, various men of color sit down to discuss the impact Obama’s legacy has had on the formation of their identity. Watch below:

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