The former first lady is the co-chair of When We All Vote, a nonpartisan nonprofit focused on getting people to the polls. The #VotingSquad challenge encourages people to hold their friends and loved ones accountable by ensuring they vote in the midterm elections. Election Day is Nov. 6 and early voting is underway in many states.
“For over a decade, I’ve been traveling the country trying to get more people to vote,” Obama said in the campaign video. “And during that time, I learned a little secret: You are the best messengers to get out the vote.”
The #VotingSquad initiative encourages people to put together a five-person “squad” that will encourage everyone in the group to vote by Nov. 6.
“As the leader of the squad, it’s up to you to make sure these people are ready to vote,” the website says.
Obama has since called on her celebrity friends to help spread the initiative. On Friday, she tweeted to Janelle Monáe, Tom Hanks, Faith Hill, Tim McGraw, Chris Paul and Lin-Manuel Miranda ― all co-chairs of When We All Vote.
And the responses have been pouring in.