For most people, the holiday season is about joy, family, and celebration. For Samantha Townsend, it’s also about purpose.
As the owner of CC’s Pleasures & Creations, an upscale luxury holiday and specialty décor company, Townsend has made it her mission to transform ordinary spaces into extraordinary experiences. Whether she’s decking out a family home or designing an elaborate commercial display, her approach is guided by one unshakable principle: Faith.
“Before I do anything for a client, I pray about it first,” Townsend said. “I don’t want to do anything that God doesn’t want me to do.”
A longtime oncology nurse by profession, Townsend never planned to become a decorator. Her design journey started organically—friends and church members at Lily Grove Missionary Baptist Church admired her home décor and began asking her to help with weddings, holiday events, and church functions.
“I’ve always loved creating beautiful environments,” she said. “Whatever I see, I just believe in making it beautiful and memorable.”
That natural talent blossomed into CC’s Pleasures & Creations, which Townsend runs with her daughter, Carrington. The company now serves both residential and commercial clients, specializing in custom holiday installations—from lush Christmas trees to elegant garlands—using designer materials and concierge-level service. The company’s mission, Townsend said, is to “turn your interior and exterior visions into stunning realities.”
But for Townsend, the work goes far beyond décor.
“It’s not just about decorating. It’s about creating joy, peace, and memories that last. If I can’t bring joy, I don’t want to do it.”
Samantha Townsend
“It’s not just about decorating,” she explained. “It’s about creating joy, peace, and memories that last. If I can’t bring joy, I don’t want to do it.”
That philosophy is reflected in every project she takes on. Before beginning any design, she spends time getting to know her clients personally, learning about their families, traditions, and even the moods they want their spaces to evoke.
“The goal is to make it personal,” she said. “I want to make sure I incorporate every aspect of what they’re envisioning, values from the husband, the children, everyone in that home. When they walk in, I want them to feel like, ‘This is us.’”
See some of Townsend’s work.
Townsend takes her talents to the yearly Holiday Soul Nutcracker Market, which she co-founded with four other women, Shana Bailey-Scott, Dr. Michelle Moore, Elmer Rogers, and Carole Washington.
“Samantha is a phenomenal decorator. She has a great eye for color and ways to combine colors that make a palette pop. I have worked with Samantha on several projects, and she always exceeds expectations,” said Washington.
Townsend’s work ethic—grounded in diligence, attention to detail, and compassion—comes from her maternal grandmother, who worked in healthcare for over forty years while raising a family and serving her church.
“She taught me the importance of effective communication, paying meticulous attention to detail, and consistent follow-through,” Townsend said. “Those are things I apply every single day, and they’ve made me successful in both nursing and business.”
That same commitment to excellence shows up in her installations. Townsend’s designs are known for their timeless elegance, durability, and the ability to bring smiles long after the lights have dimmed.
“Whatever I do, I don’t want them to have to do anything but open that box the next year, and it still looks beautiful,” she said. “I want it to make them smile just like it did the first time.”
Still, the business isn’t without challenges. Townsend acknowledges that high-end décor and concierge services are luxuries, and finding the right clientele can be difficult.
“Home décor and holiday design are luxuries,” she said. “It’s about finding your niche—clients who really value this kind of service. That’s why prayer is extremely important. Once you do find them, you have to stay true to your purpose and never forget why you started.”
Townsend measures her success not by financial gain, but by the joy she brings others.
“The money will come,” she said. “It’s about passion and what you exude. My reward is seeing a client’s tears of joy—or that grouchy husband sitting and smiling in a room he didn’t even want decorated. That’s when I know I’ve done my job.”
From oncology wards to holiday wonderlands, Samantha Townsend has built a life centered on healing and beauty. Her story is one of faith, purpose, and the belief that joy—like good design—should be shared.
Visit her website at: www.ccspsandcreations.com
