Rihanna’s Fenty Beauty has been getting praise from all corners and while she might not need more accolades, she is continuing to rack them up.

People are in awe of the inclusive and impressive shade range and the products are said to be out of this world. There are bright red lipsticks, soft focus foundations and so much more for all skin types and tones. Now, Time magazine is recognizing the brand by listing it as one of 2017’s best inventions.

“I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna told Time.

“Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

If you thought what she has already put out is fantastic, just wait until you see what Rhianna and Fenty do next.

“Some of my favorite products aren’t even out yet,” she said when asked about her favorite Fenty product. “The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry.”

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