Tuesday, July 7, is #BlackOutDay2020, when many Black Americans and allies plan to showcase their combined economic might by refusing to spend any money on anything at all. Those who have to buy something are being encouraged to spend their money at a Black-owned business.

Texas resident Calvin Martyr wants to bring the Black community together in economic solidarity through a nationwide movement called Blackout 2020.

The death of George Floyd while in Minneapolis police custody has struck a chord in the hearts of Americans concerned about the mistreatment of Black residents in the United States.

Major companies like Procter & Gamble (PG) and Cisco Systems, organizations like the historically Black sorority Zeta Phi Beta and celebrities like rapper T.I. have expressed support for the initiative on social media.

What is #BlackoutDay2020?

The objective of #BlackoutDay2020 is to force politicians and the business world to end institutionally racist policies and practices that have led to the deaths and marginalization of Black Americans.

Black Americans spent more than $1 trillion on consumer goods in 2018 alone, according to Nielsen.

Martyr has likened the initiative to the year-long Montgomery bus boycott of 1955, when Black Alabamans who were legally required to sit at the back of city buses refused to pay to ride them until they were allowed to sit wherever they wanted.

“The only way we’re going to get change is when they fear hurting us like we fear hurting them,” Martyr said in a May video introducing the idea.

The #BlackOutDay2020 campaign started in early May following the February 23 vigilante killing of Ahmaud Arbery in Brunswick, Georgia, and the March 13 police shooting death of Breonna Taylor in Louisville. It was introduced about a month before the George Floyd tragedy that sparked a wave of civic, political, and economic action addressing anti-Black institutional racism.

Since then, city government officials in Minneapolis, New York and Los Angeles, among others, have introduced proposals to defund or restructure the police departments. President Trump has signed a controversial executive order on police reform measures. And major corporations have set aside billions of dollars for social justice causes in addition to changing some of their own systemically racist practices.

Still, on Friday, Martyr suggested many of the actions politicians and companies have taken in the wake of Floyd’s death don’t go far enough.

“I don’t care about BLM painted across streets, I don’t care about syrup, rice or bandaids,” Martyr wrote on his Facebook page. “What I DO CARE ABOUT: #JUSTICE for BREONNA TAYLOR; #JUSTICE for VANESSA GUILLEN; #JUSTICE for Elijah McClain; Tearing down systemic strongholds built to maintain privilege for some and keep others in bondage (mass incarceration, poverty, redlining wage gaps, education, healthy food options etc) … Y’all can have all that other stuff.”

He said the boycott will start with one day, but he plans to organize future blackouts for longer periods— weeks, months and possibly even blackout years.

Martyr said people of all races are invited to participate, but his message is that it’s a movement for Black people created by Back people.

You can register for the movement or learn more information at BlackoutDay.org.

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