20 Black-owned businesses to shop this holiday season
Actively Black.

Part of what we do at Word In Black is amplify the entrepreneurs and business owners in our community. After all, they create jobs and invest back in our neighborhoods and families.

So since the holidays are officially upon us, we curated a list of 20 Black-owned businesses around the country that we’ve reported on — places that have plenty of gifts to help you check items off your list.

Article written by Maya Pottiger for Word In Black

Interested in the shop? Click on the name to go directly to their website, and click the “read more” link to learn more about the business.

Happy shopping!


Actively Black

What: This clothing company gained international recognition when it outfitted Team Nigeria in the 2022 Winter Olympics. Since then, it launched a Wakanda Athletics collection and appeared in New York Fashion Week.
Read moreApparel Company Outfits Well-Dressed Team Nigeria in Olympics


What: Brighten up your wardrobe with vibrant colors and patterns, all made with fabric from Ghana, Nigeria, South Africa, and Tanzania. 
Where: Aside from online retail, you can shop the store in-person in Baltimore, Maryland; Newark, New Jersey; and Accra, Ghana.
Read moreCelebrating Black Creatives: AFROTHREADS

Athletic Apparel Without Limits

What: Rep your city with gear from the Hometown Collection, or simply show your competitive side with the “Win.” dad hat or “Every Game Is Game Seven” tee. 
Read moreMorehouse Grad’s Attempt to Connect the World Through Sports


What: Shop handcrafted wooden eyewear, which filters blue light, is scratch-resistant and easy to clean, and is made with thinner lenses, no matter the prescription. And it’s not just traditional glasses — browse through the selection of sunglasses, too.
Read moreEyewear Brand NURILENS Advocates for Better Vision Care


What: This Black woman-owned apparel company sources ethical and sustainable cotton from Black farmers in Africa to create a line of products, from basic tees to a snazzy snapback.
Read moreBlack-Woman-Owned Seed2Shirt is Bringing Production Back to the African Diaspora

Talley and Twine

What: This luxury watch company sells sleek and simple watches paired with statement leather or canvas bands. Shop gifts for him or her, or get a matching set for both of you.
Read moreTalley and Twine: The Largest Black-Owned Watch Company

Health & Beauty

Diva by Cindy

What: This is your one-stop shop for all hair necessities, from shampoo and conditioner to detanglers and edge control. And, if you’re in the area, stop by the Diva Day Spa and Healing Center, located in Upperco, a town north of Baltimore.
Where: Find these products in stores around Maryland, and select locations in Canada and Bermuda.
Read moreDiva Day Spa and Healing Center is the First Black-Owned Spa in Upperco

The Lip Bar / Thread Beauty

What: Whether you’re looking for products for your face, eyes, or lips, beauty bawse Melissa Butler — founder of both companies — has you covered with makeup made by and for people of color.
Where: Thread Beauty is available in Target, and The Lip Bar has a flagship store in Detroit.
Read more: Beauty Bawse: The Lip Bar Founder Expands With Thread Beauty Cosmetics

Shea Radiance

What: Shea butter has long been used to help your skin glow, and these products are no different. Founders Funlayo and Shola Alabi started by making these products in their kitchen as a solution to dry skin and eczema problems in their family.
Where: These products are available in stores around the country.
Read moreShea Radiance Fills Gap for Women of Color Seeking Extra Moisture in Their Skincare Products


Bold Spoon Creamery

What: This family-owned and -operated small-batch creamery has tasty and unique flavors, like lavender vanilla and coffee with Irish cream. 
Where: Find pints in stores around Missouri.
Read moreFulfilling an Ice Cream Dream During a Pandemic


What: These Southern-inspired recipes have been in the family for four generations. Order online to get flavors like peach cobbler, caramel pound cake, and banana pudding delivered to your door.
Where: Creamalicious is in Walmart, Target, and more stores around the country. 
Read moreBlack-Owned Ice Cream Brand Makes History

Mint Porch Cafe

What: Give the gift of health with a 90-day curated meal program or specialty teas that help with digestion, as well as balance your body and mind.
Where: Stop by the brick-and-mortar cafe in Brooklyn.
Read moreHealth and Holistic Eating

Sunday Morning Coffee Company

What: This artisan coffee company not only creates delicious roasts, but it aims to educate and inspire coffee drinkers. Available in whole beans or ground, browse the light, medium, and dark roasts to gift a new start to someone’s morning.
Read moreBlack and Woman-Owned Sunday Morning Coffee Company Celebrates the Culture of Coffee


Black Garnet Books

What: Black Garnet Books was founded in the summer of 2020 in direct response to the nationwide violence, but also as a purposeful way to combat the exclusion of Black people from the literature community. Browse the selection online or in-store.
Where: Stop by the brick-and-mortar shop in Saint Paul, Minnesota. 
Read moreWoman-Owned Black Garnet Books Leads the Pack in Bookshop.org’s Donation Program for Local Schools and Organizations

Brown Sugar Cafe and Books

What: This upscale urban bookshop offers a place for African Americans to feel seen, heard, and at home. Stop in for books, but make sure to taste some sips while you’re there! And for those shopping online, after your books are in your cart, check out the store’s merch.
Where: The physical store is located in Katy, Texas.
Read moreRaven Smith Launches Upscale Black-Owned Bookstore in Katy

The Noir Bookshop

What: If you’re able to stop by, this bookstore was designed to be a Black experience stocked with books by Black and Brown authors. Otherwise, hit up the online shop for books, games, puzzles, and the signature black hoodie.
Where: See it in person in St. Louis, Missouri. 
Read moreBlack Books Matter



What: This Atlanta-based Italian ice shop employs Black boys ages 16-24 to help them gain financial literacy and work experience while providing mentorship. Though you, unfortunately, can’t ship these sweet treats to your home, you can make a tax-deductible donation in someone’s name.
Where: Pick up tasty treats in Atlanta, Georgia.
Read moreBusiness Attempts to Move Mountains by Employing Black Youth

Lisa’s Rolling Video Games

What: Give the gamer in your life an unforgettable experience. Lisa’s Rolling Video Games is a haven on wheels, complete with six TVs, five gaming systems, and surround sound speakers that can hold up to 24 players.
Where: This truck rolls around Houston, Texas.
Read moreMaking Memories and Closing the Digital Gap

Sac City Stems

What: Whether it’s a housewarming, a birthday, or a holiday, plants are great gifts. They instantly beautify and purify a space, while adding some sophistication. Choose from the greenery offered at this Sacramento-area plant shop, and ship it around the country.
Where: Visit the plant paradise in Sacramento, California. 
Read moreFirst Partner Planting Seeds of Awareness

The Smile Brand

What: This lifestyle brand is focused on bringing joy, hence its name: The Smile Brand. Gift the merch or artwork to help someone remember that a smile goes a long way.
Read moreBehind the Smile