The Greater Houston Partnership recently launched a new Houston pride in place and social media campaign called #TeamHouston. The Partnership teamed with the Houston First Corporation and the Houston Super Bowl LI Host Committee to launch the social media campaign, which also includes Houston Field Notes – brief messages that emphasize the city’s unique qualities.

Houston Field Notes highlight three key messages:

  • • Houston is America’s Most Diverse City
  • • Houston is Fun and Affordable
  • • If You Work Hard and Dream Big, Anything is Possible in Houston

With just a few short months until hundreds of thousands of fanatic football fans roll into town and a worldwide viewing audience of several millions focused on Houston, #TeamHouston is the perfect vehicle to unite Houstonians through shared messaging.

“We are all champions for Houston and our region,” said Partnership President and CEO Bob Harvey.

“What better time than now and what bigger stage than the Super Bowl to tell Houston’s amazing story to a worldwide audience.”

The Partnership, Houston First and the Super Bowl Host Committee are urging local businesses, the hospitality industry, social media influencers and the general public to share Houston’s amazing story with visitors, their networks and other citizens.

“The Houston Super Bowl Host Committee has worked to promote Super Bowl LI as the Super Bowl of the Future in the City of the Future,” Sallie Sargent, President and CEO of the Host Committee said. “Houston not only represents what the country will look like in the coming decades demographically, but the energy, ingenuity and drive that this city will display in 2017 will serve as a beacon to draw people back to Houston long after the game is played.”

“For Visit Houston, Super Bowl LI provides a unique opportunity to showcase our destination in the global spotlight,” says Mike Waterman, president of the Greater Houston Convention and Visitors Bureau. “The last time we hosted the Super Bowl in 2004, Houston was a very different place. We are a more advanced and sophisticated city than we have ever been and that means we are also a more attractive destination. We know that the media exposure around the event will be tremendous and that’s why we have compiled many of the resources, story ideas, photos and other elements journalists will need in one place on our site at”

Harvey added: “Teamwork is the key to a successful game plan. The Partnership is asking residents to share Houston’s story with family, friends and visitors and be a part of the team by using #TeamHouston on social media.”

Over the remaining months leading up to Super Bowl, the campaign will be promoted through social media, events and activities around Houston. Share your Houston Pride through our #TeamHouston photo contest. Upload your #TeamHouston images on Facebook, Instagram or Twitter to enter the contest.

For more information, visit

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