Recently, the BIG3 announced that energy executives Eric Mullins and Milton Carroll have purchased the rights to the third location-based BIG3 franchise with plans to base the team in Houston.
Carroll and Mullins will take ownership for the 2025 season when all BIG3 teams will represent home markets. This announcement follows the purchase of rights to the LA and Miami-based BIG3 franchises earlier this year.
Today was a good day
“I am so pleased to be bringing another BIG3 franchise to a state that has been so loyal to the BIG3 for so many years,” said BIG3 CEO and co-founder, Ice Cube. “Eric and Milton have been at the top of their game for their entire careers, and I am confident that the Houston BIG3 team will be no different.”
Ice Cube expanded about the day Mullins and Carroll brought the BIG3 to H-town being “a good day.”
“Their combined experience mirrors that of the BIG3, Eric knows what it’s like to be a player, Milton knows what it’s like to be an owner, and both of them know how to engineer long-term successful resources. Together, I know we will create the perfect environment for our third franchise,” said Ice Cube, with not a jacker in sight.
The ownership team
“Milton and I are thrilled to team up and take ownership of this exciting sports property,” said Mullins. “Not only is the on-the-court product captivating, but the way that Ice Cube and Jeff Kwatinetz conduct their league off the court is something to be admired. They really care about the communities they visit and I’m honored to bring that dedication to Houston and am confident that with our combined sports experience, Milton, Ice Cube, Jeff, and I will make the Houston BIG3 team a long-term success.”
Mullins is an alumnus of the 1984 Houston Oilers. He currently is the chairman and CEO of Lime Rock Resources, a private equity firm focused on oil and gas. He also served on the boards of ConocoPhillips and Valero Energy Corporation. Mullins spent 15 years as a managing director at Goldman Sachs primarily as a banker in the Energy and Power Group.
“Eric and I could not be more excited to bring BIG3 basketball to Texas permanently,” said Carroll. “The BIG3 has a rabid fanbase across our state and we could not be more excited to create a home for those fans in Houston next season. Ice Cube and Jeff Kwatinetz have changed the face of basketball in a remarkable seven seasons, and we are honored to join them for many more seasons to come.”
Carroll was most recently the executive chairman of CenterPoint Energy, Inc. and is currently the executive chairman of the Board of Health Care Service Corporation. His service in leadership roles in these companies extends over 20 years. A lifelong leader, Carroll has served on the boards of numerous other energy companies as well as chaired the boards of the Houston Endowment and Texas Southern University. Carroll also holds a minority stake in the Houston Astros.
Clyde the Glide approves
“I could not be happier to see Eric and Milton take the reins of the Houston BIG3 franchise,” said BIG3 Commissioner, Clyde Drexler. “Ice Cube and Jeff Kwatinetz have always surrounded themselves with the best of the best, and I know personally that there could be no better stewards of a Houston team than Eric and Milton. They have a demonstrated ability to build fantastic investments, and on top of that, they are strong leaders who are committed to giving back to their communities, and I can’t wait to see them bring that energy to this franchise next season.”
About BIG3
On Jan. 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a
league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.