Jason Rosario is bringing the narrative of black men to the forefront with his new online platform The Lives Of Men.
TLoM, which officially launched on Thursday, is a digital lifestyle platform that aims to further dialogue on topics that arenโt often discussed within black male communities such as homosexuality, self-esteem and mental health.
โItโs really a platform where men of all backgrounds can come and engage and interact on issues that are most relevant to them,โ Rosario told The Huffington Post. โAnd if possible, gain inspiration and a sense of brotherhood as they navigate their life.โ
Rosario, who is a 37-year-old director at a real estate company based in New York, cited recent incidents of police brutality as a big part of his inspiration for creating the platform.
โTerence Crutcher was referred to by a cop from a helicopter 100 feet in the air as looking like a โbadโ dude,โ Rosario said. โIt gives me pause when I hear people say things like that. Iโm 6โ 4,โ Iโm over 200 pounds. It makes me feel uncomfortable when Iโm walking down the street and people give me looks like Iโm a bad dudeโฆwe are not being portrayed in a way thatโs positive and empowering and inspiring.โ
TLoMโs content launch currently includes a โSalute to Single Dadsโ and โAn Open Letter To Black Men.โ Rosario also made sure to kick-off the website with a sentimental video tribute to a man who has uniquely empowered men of colorโฆPresident Barack Obama. From POTUSโ excellence to his vulnerability, Rosario said Obama is the embodiment of TLoMโs values.
In the timely video, various men of color sit down to discuss the impact Obamaโs legacy has had on the formation of their identity. Watch below:

