NBA “Golden Boy” Stephen Curry is currently off the court and sorely missed by his fellow Golden State Warrior teammates while he recovers from MCL knee sprain and unfortunately missed the first round of playoff games. But although Curry might not be landing three pointers while he’s sitting on the sidelines, he is however landing business deals. The Hollywood Reporter recently announced that Curry recently landed a development deal with Sony which will also unveil his newly formed production company, Unanimous Media. The brand is named as a reference to the Golden State Warrior point guard’s distinction in 2016 of becoming the first NBA player to sweep the Most Valuable Player Award’s 131 votes.
The development deal extends to opportunities in partnerships, electronics, gaming and virtual reality and its production headquarters will be located on the Sony Pictures studio lot in Culver City.
Curry, who is not shy about sharing his faith and religious beliefs and is known to tweet psalms from the Bible to his fans says that projects in the deal will focus on faith and family-friendly content, as well as sports-related issues:
“I’ve been blessed to have this platform and I want to use it to affect the world positively.”
“Partnering with Sony to share inspiring content with a global audience was a foregone conclusion.”
Rumor has it, several companies have been courting Curry for some time for project deals that would carry him long after his athletic career. Sony Pictures Motion Picture Group chairman Tom Rothman said in a statement that the company is honored to be taking the next steps with Curry:
“Steph is a transcendent figure in current culture. His wide-ranging content creation interests overlap well with our varied businesses and we have been equally impressed with his team.”
“We are honored to have been drafted and now we know how lucky Golden State feels every day.”
Sony Pictures Television co-president Chris Parnell will oversee TV projects in both the scripted and unscripted space and shared that Curry’s positive brand is what makes him so popular:
“We’re thrilled to work alongside Steph to bring his positive, affirming brand to create content in the scripted and non-scripted television landscape.”
“He’s tapping into his drive and creative energy on the court to expand to horizons off the court and we’re honored to be a part of it.”
This latest deal will undoubtedly add to Curry’s net-worth meaning his wife Ayesha (who is currently pregnant with the couple’s third child) and daughters Riley and Ryan will be eating nicely for years to come. Curry’s endorsement deals, which include pacts with Under Armor and JPMorgan Chase, already pay him about $35 million annually, according to Forbes.