Grammy-nominated Gospel artist James Fortune’s COVID pandemic-born virtual talent show has transformed into a global force.
“Fortune’s Live Talent” (FLT) is said to be a platform that not only drives positive change but also transforms lives.
Fortune, a staple in the 21st-century gospel music scene, has built his brand by incorporating hip-hop arrangements and urban beats into his messages of faith. His unique approach to spreading “the word” has produced consistent chart-topping songs throughout his 20-year recording career.
In December 2020, at the height of the pandemic, Fortune, along with singer and author Isaac Carree, launched a virtual talent show called “Fortune’s Live Talent.” The show allowed individuals from all walks of life to showcase their gifts in a virtual setting on a global platform.
“When I started this, I never thought it would grow to this much popularity,” said Fortune. “Being able to start something that truly came from a passion of mine, and have it grow organically is a blessing.”
The show captivated audiences right from the start, and it’s still going. Hosted by Fortune and Carree, along with their producer and sidekick Shayla, FLT brings people together and offers an abundance of joy, laughter, and opportunity to viewers and participants worldwide.
Airing every Monday at 7 p.m. (CST) on YouTube, FLT has carved out a unique space as the first-of-its-kind virtual stage for undiscovered talent. The show not only entertains but also inspires, offering life-changing opportunities for performers while featuring guest appearances by some of the biggest names in the industry like Tasha Cobbs Leonard, Kirk Franklin, Adam Blackstone, Todd Dulaney, Todd Galberth, Jonathan McReynolds, Chandler Moore, and Pastor Mike Jr.
The show, however, has expanded beyond merely providing entertainment. Many have described FTL as the “lifeline” and “beacon of hope and generosity” they needed to make it through the tough times of the pandemic.
And their words weren’t merely symbolic.
Through viewer donations, Fortune and FLT have raised and distributed nearly $100,000 to those in need—during the pandemic and since.
The contributions have been used to cover medical bills, and funeral expenses, and even prevent evictions and repossessions—changing the lives of individuals and families across the country.
In addition, FLT has organized toy drives during the holiday season, providing gifts and toys to children and financial assistance to struggling families, as part of its mission.
To commemorate Fortune’s 20th Anniversary in gospel music, the show will raise funds to assist 20 families across the country throughout the holidays.
“This year, I am celebrating my 20th year in Gospel, and with this growing platform, we wanted to bring even more attention to how we are striving to assist more families throughout this upcoming holiday season through the efforts of FLT. From buying toys for kids to paying necessary bills, we want to continue to grow this and help more people across the globe,” said Fortune.
Several FLT performers have gone on to make their mark on national stages, competing in “The Voice” and “America’s Got Talent,” while others have landed record deals and toured with world-renowned acts like Earth, Wind & Fire.
In July 2023, FLT went all the way live, literally, by expanding beyond its virtual roots with the introduction of live performances. Top contestants were invited to Atlanta for an in-person event at the iLead Escape, where they competed for a record deal with TeeLee Records. The opportunity marked a pivotal career milestone for the winner and a new chapter in FLT’s growth as a successful launchpad for undiscovered talent.
The show also spotlights small businesses, offering them the chance to sponsor segments and connect with a broader global audience while enriching the overall community experience.
For more information, visit @fortuneslivetalent on Instagram. To audition for the show, visit http://fortuneslivetalent.com/.
