When LaShawanda Moore walks into a room, her presence is undeniable.
A Fortune 500 global leader turned executive coach, transformational speaker and founder, Moore has made it her life’s work to empower women to stop playing small and live out loud.
Finding purpose in the pit
Moore’s passion for helping women step into their power was forged in her own moments of struggle. Raised in Louisiana by a single mother, she witnessed firsthand what resilience looked like in the face of hardship. Later, in her professional journey, Moore hit a wall of her own—losing sight of who she was and sinking into depression.
“It was almost hopeless for me,” she recalls. “I lost myself completely—my strengths, my gifts, what I was here for. It was my husband who introduced me to Simon Sinek’s Start With Why, and that changed everything. Discovering my why is what allows me to do the work I do now. It’s how I press through fears and insecurities.”
That journey fuels her desire to help other women find their compass.
“Discovering my why is what allows me to do the work I do now. It’s how I press through fears and insecurities.”
LaShawanda Moore
“Being clear on your why becomes your north star,” Moore explains. “It’s the lens you use to get centered again. Every human being should know their why, especially Black women. It’s what we lean on to make decisions and advance our gifts into the world.”
Pat Tucker, a lifelong friend-turned client, says Moore excels at helping women tap into their gifts.
“I’ve had the blessing of having benefited from LaShawanda’s executive coaching. She guided me through one of the most challenging times in my career. She doesn’t just talk about empowerment, she embodies it. Helping women succeed isn’t just her work, it’s her life’s mission, and I’m grateful to have experienced her support and wisdom firsthand.”
Building platforms of empowerment
Moore advances her mission through two powerful platforms: Elevate Success, her coaching and consulting business, and She Lives Out Loud, her nonprofit.
She Lives Out Loud is dedicated to helping displaced women—those who have lost jobs, faced personal crises or experienced unexpected life changes—get back on their feet. The organization provides career workshops, mentorship programs, entrepreneurial training and connections to resources many women otherwise could not afford.
“These women often have incredible talent and potential,” Moore says. “But they need a supportive environment and practical assistance to reignite their lives. That’s what we provide—support and empowerment to rebuild.”
The nonprofit works in tandem with Elevate Success, which focuses on life and business coaching, accountability and professional development. Together, they create a comprehensive network for women ready to step into their next chapter.
The need for programs like Moore’s is growing. Studies show that Black women are not only leaving the workforce at higher rates, but they also face disproportionate challenges in accessing resources to re-enter or advance. Many juggle caregiving responsibilities, financial instability, and systemic barriers that stall career growth.
That’s why Moore believes her work is urgent. “We can’t afford to let brilliant, capable women sit on the sidelines because of lack of access or support,” she says. “When women rise, entire communities rise with them.”
ElevateHER 2025: An Activation Experience
The ElevateHER Conference, taking place Sept. 5–6, 2025, at the Norris Conference Center in Houston’s City Centre, will bring together more than 200 women for what Moore calls a two-day “activation experience.”
Friday’s VIP Activation Experience kicks off with strategic networking and features entrepreneur and career panels. Two African American OBGYNs will lead a workshop on thriving through perimenopause and menopause. Saturday’s programming includes sessions on wealth, branding, leadership, emotional intelligence, and more, capped off by Moore’s keynote on “owning your bold factor.”
“We want participants to walk away inspired to thrive even more than before,” she says. “It’s about doing things differently, breaking self-sabotaging beliefs, and stepping fully into your gifts.”
Moore says the conference is an extension of her mission.
“This is access and a platform for women—career professionals and entrepreneurs to be poured into by speakers from Delaware, Virginia, Texas and beyond,” Moore said. “The premise is wealth, legacy, and activating the gifts inside of us that we too often sit on. This is what we call the activation moment.”
Living out loud
For Moore, “living out loud” is more than a catchy phrase—it’s a movement. It means refusing to shrink into the background, even when life has thrown its hardest blows. It means confronting fear, stepping into faith and embracing the boldness required to lead in business, in community and in life.
“Too often women, especially Black women, are conditioned to play small—to stay quiet, to not ruffle feathers, to put everyone else’s needs before our own,” she said. “Living out loud is about breaking that cycle. It’s about showing up fully and unapologetically, using your gifts and walking boldly in your purpose.”
Moore has seen firsthand the ripple effect when women embrace this mindset. Her clients have gone on to launch businesses, secure promotions and even return to school after years away. Nonprofit participants have found renewed confidence after career setbacks.
“The transformation is incredible,” Moore said. “Once a woman realizes she’s not defined by her mistakes or her circumstances, she starts to dream bigger. And those dreams don’t just impact her—they change her family, her workplace, and her community.”
When asked why she believes she was put on this earth, Moore doesn’t hesitate.
“I was put here to go through the hard things, to learn and then to teach,” she said. “I’ve always come out of hardships stronger, better. And I know now that my role is to use those experiences to help others.”
