New Nike campaign features the Honeybeez, full-figured Alabama State dancers in body positive campaign

The dance team of Alabama State University called the Honeybeez is making waves because of a body positive JustDoIt Nike campaign.

The Dream Crazier campaign sheds a light on stories of people who often don’t get their shine. And in the campaign, a group of curvy, plus-sized women from the Honeybeez are shaking their bootylicious bottoms and speaking about the dance platform that allows them to be who they are.