When it comes to celebrities and business launches, there is no doubt that the allure of their endorsing products is undeniable, especially when it gives you the feeling of having some type of proximity to the superstar.
However, the recent release of Beyoncé’s haircare brand, Cécred, has sparked debates within the BeyHive and beyond, raising questions about the credibility of her business venture.
Critics quickly dismiss her business as a mere “money-grabbing scheme.” She noted her strength as a performer but not in her previous line of brands, including House of Dereon and IVY PARK.
They questioned Beyoncé’s authority in the haircare industry by pointing out that she frequently wears wigs. The objection makes the assumption that signature usage of wigs somehow excludes her from comprehension of natural hair care. Additionally, they discussed how closed off she is to the public and how failing to start being more approachable with her target audience could be detrimental to the development of her company. I think this viewpoint just serves to undercut Beyoncé’s independence and her story with their hair.
The success of Rihanna’s Fenty Beauty kept serving as an example of how Beyoncé should actively engage with the product, as well as the brand’s 40-shade range addressing the historical gaps in makeup inclusivity, particularly for darker complexions.
Authenticity is crucial in the modern consumer environment. A discerning consumer looks for products that are tailored to their specific needs rather than just a well-known brand, especially when it comes to companies that have historically marginalized communities in their target market. Then again, have you seen the Bee Hive? They don’t care if Beyoncé breathes glitter, they are going to buy whatever she is selling.
I respect Beyoncé as an entertainer and businesswoman. Hell, I celebrated my birthday at her Renaissance Concert last year, but I haven’t purchased any of her products before. It has nothing to do with Beyoncé, but it wasn’t my taste and that’s okay. As far as her hairlin is concerned, I might consider buying it after I see some reviews from the 4C hair baddies, just like I do with other things I buy with products who’s founders are not the face of the brand.
I’m always trying to fnd ways to take care of the health of my scalp and hair. If Beyoncé has invested her money, and dedicated years of testing to guarantee the success of it, then what’s problem? Either buy it or support another Black-owned business who is equally doing the same work, but don’t count her out. And it should be okay for people to be a fan and give constructive criticism without backlash. The negative comments aren’t necessary especially if you haven’t tried it.
Plus, you don’t know what she has up her sleeve. Beyoncé just might surprise you when you least expect it, like she always does.
