Crystal and Cerrone Grant

More than a thousand people have converged on Houston for Houston Cigar Week 2021, a week-long celebration that began on May 25 and runs through the 29th. Cigar enthusiasts from all over the world converged on the Bayou City to enjoy a taste of Houston food, mixed libations, parties, events and the fast-growing Houston “cigar culture.”

“It’s a great time, great fellowship with people all across the country. We have people from St. Louis to Puerto Rico to Japan. It’s just been a blessing,” said Cerrone Grant, owner of Spades Cigars, one of the sponsors of Houston Cigar Week 2021. “It’s been a while since we’ve gotten together, and this feels like a HBCU homecoming, or a family reunion.”

One of the highlights of the week-long event is sharing a love of cigars with other people from all over the country. For Grant, that love began in 2012, when he closed a business deal and a friend suggested he celebrate with a cigar.

“I fell in love with it,” he said. “I love the camaraderie. I love the fellowship. I love meeting new people. I met so many people that I will never have a chance to talk to in different walks of life,” he said.

By 2017, Grant said that love had morphed into a business, Spades Cigar, a luxury cigar company that is in now in 90 stores across America. Grant runs the company with his wife, Crystal.

“Now we have 13 different products that we have available for our customers, all premium, Cuban seed tobacco. The brand is growing, and we’re in a unique situation as a couple in the cigar industry. The industry is known from a masculine standpoint. So by my wife being involved, she’s attracting that female cigar smoker, and showing that females that you can sit and smoke a cigar and enjoy yourself,” Grant said.

Crystal and Cerrone Grant

As Houston’s cigar culture continues to grow from casual tobacco shops and lounges to membership-driven organizations and private societies, Grant said his goal is to make cigars a centerpiece to life’s most memorable moments.

“My journey to creating and developing a great cigar does not start in Cuba and I didn’t have a father or older relative in the cigar business,” said Grant. ” I started Spades Cigars in 2017 to cater to a discerning audience that needed a luxury cigar experience for half the cost.

“Cigars unite people, they cross barriers and demographics. It’s great to see that during Houston Cigar Week. I don’t think we’ve ever had a thousand of automobiles at one point in time in the same place. So to see everyone come together and have a good time,” he added

Houston Cigar Week is a joint venture between The Houston Cigar Alliance (HCA) and the Texas Cigar Aficionados (TCA). The HCA is comprised of five cigar groups and companies which include Smoke One Drink One (SODO), Westside Smokers, Spades Cigars, For Smokers Only (FSO), and the Bad Influence Crew (BIC). The TCA is a fast growing cigar brand and community, offering cigar events across the Lone Star State. Together, both groups have joined forces to ensure Houston’s cigar culture is represented in a unified manner for Houston Cigar Week.

To learn about Houston Cigar Week 2021 events, please visit www.houstoncigarweek.org